Pink October at Louda: A Month of Commitment, Awareness, and Solidarity

Every year, the month of October takes on a special significance with the global Pink October initiative, dedicated to the fight against breast cancer. This cause is particularly close to Louda’s heart. That is why the teams at Louda Burkina and Louda Côte d’Ivoire mobilized with energy, creativity, and care to make this month a key moment of awareness and cohesion.

Breast cancer is the most common cancer among women worldwide. Yet, when detected early, it can be cured in 9 out of 10 cases. Pink October aims to inform, break taboos, encourage screening, and support those affected. At Louda, we believe every action counts, and that the company has a role to play in this collective mobilization.

Louda Burkina: A Group Photo for a Strong Message
At Louda Burkina, employees chose to mark Pink October with a symbolic and unifying moment: a group photo accompanied by a powerful and inspiring awareness message. Beyond its visual impact, this image carried a clear message: “Screening saves lives. Let’s talk about it. Let’s act.”

This moment allowed us to:

Create a space for dialogue around women’s health

Highlight the importance of early detection

Show support for colleagues, friends, and families affected

The emotion and solidarity were palpable. It was a memorable moment, full of respect, listening, and unity.